"The need for milk in Indonesia is quite large, especially for school age children. Moreover, the level of private consumption is still very small, an average of 9 liters / capita / year, "said Philip Nugroho, Brand Manager Clevo.
Nugroho explains, in the early stages, producing 70,000 new Garudafood box for the first three months. Fresh milk is packaged in 125 ml size is made in the area Sekartanjung Pasuruan working with a local cooperative.
Is possible, if the good market acceptance, will build a factory in Malang. "There are some parties who offer it to us. We see the potential here is huge, "he said.
According to the Group's corporate secretary Prasetyo Garudafood Rahardjo, in the first year it targets able to achieve 4 percent of the remaining 70 percent of the market. Seeing a new competitor controls 20-30 percent of the market, he believes that the target can be realized.
Public Relations Manager Garudafood Effi Harfiana explain, Clevo taken from the word clever (clever), it set a target able to master segment 6-11 years of age. With unique packaging that has been made, he is optimistic the students will be captivated.
"Actually this is not only nutritious milk to children, but also for parents. For children, this milk can make them more intelligent to develop his talent because it contains choline. As for parents, with a drink three times a day may reduce dementia, "the Regional Head of East Java 2 Arie Soebianto promote.
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